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Tobacco companies have tried for years to attract female smokers with slogans like, “You’ve come a long way, baby.”
Now I am thinking… Do I really want a cigarette? Do I really want to make someone else rich and myself sick???
Did you ever see on the television commercial shows a billboard depicting a young, leotard-clad woman smoking a cigarette. Two male ad executives stand admiring it, and one exclaims that women “will love it.” The woman on the billboard suddenly becomes real and stubs the cigarette out on his head.
Another spot, 30 seconds long, shows a billboard with three smiling women smoking cigarettes, and the slogan, “Women are making the rush to rich flavor.” Panels then peel off, changing the message to, “Women are making us rich.”
Now let me thank the tobacco companies for making my hair smells like an ashtray, Thank you - thank you for staining my teeth and increasing my dry-cleaning bills. Thank you for the 52,000 cases of lung cancer you cause in women each year. I only hope we can return the favor some day…
I am not mad at the Ad agencies and or the tobacco companies that made me like smoking, it is my choice. What am just saying is that ads manipulate people… It make us do something that we don’t really want to do! GET IT?
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Advertisers spend 100s of billions of dollars a year worldwide, encouraging, persuading and manipulating people into a consumer lifestyle that has devastating consequences for the environment through its extravagance and wastefulness. Advertising exploits individual insecurities, creates false needs and offers counterfeit solutions. It fosters dissatisfaction that leads to consumption. Children are particularly vulnerable to this sort of manipulation.
Did you ever question the ethics of selling consumers things they don’t need? Which presupposes that we shouldn’t have the things we don’t need but have bought it anyway. We don’t need 99.9% of the stuffs that we have…
Children are increasingly the target of advertising and marketing because of the amount of money they spend themselves, the influence they have on their parents spending and because of the money they will spend when they grow up. Whilst this child-targetted marketing used to concentrate on sweets and toys, it now includes clothes, shoes, a range of fast foods, sports equipment, computer products and toiletries as well as adult products such as cars and credit cards.
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It’s just plain crazy that there are advertisers who are willing to spend $2.7 million for a 30 second spot ad during super bowl, up slightly from last year’s $2.6 million average, could you believe that? Am just not sure if there are people who watch and really paid attention to the ads last Sunday.
For a company trying to sell something, an ad is like getting a job interview with millions and millions of people all at once. The ad wants to make a good first impression and really, really doesn’t want to make people mad. But different people react differently.
During the 2000 Super Bowl, millions of people saw the following commercial for Christopher Reeve walking again.
Some of us saw an uplifting message of hope. Some saw a cynical company manipulating people’s hope to make a buck. Still others - many of them with disabilities - saw an ad that gave false hope.
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