Diwatang Byaning

Continuation…

Advertisers spend 100s of billions of dollars a year worldwide, encouraging, persuading and manipulating people into a consumer lifestyle that has devastating consequences for the environment through its extravagance and wastefulness. Advertising exploits individual insecurities, creates false needs and offers counterfeit solutions. It fosters dissatisfaction that leads to consumption. Children are particularly vulnerable to this sort of manipulation.

Did you ever question the ethics of selling consumers things they don’t need? Which presupposes that we shouldn’t have the things we don’t need but have bought it anyway. We don’t need 99.9% of the stuffs that we have…

Children are increasingly the target of advertising and marketing because of the amount of money they spend themselves, the influence they have on their parents spending and because of the money they will spend when they grow up. Whilst this child-targetted marketing used to concentrate on sweets and toys, it now includes clothes, shoes, a range of fast foods, sports equipment, computer products and toiletries as well as adult products such as cars and credit cards.

To be continued…

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